More and more brands are tapping into the mobile world. Call us Captain Obvious, but mobile technology is establishing itself as norm in modern interaction. In fact, there are more people in the world who have access to cellphones than toilets. 6 billion people with cellphones- to throw numbers at you. Brands crave more than just signage; why not …

How does driving in a nice, sleek Bugatti sound? How about driving through an open scenic desert in that nice, sleek Bugatti- while competing against other racers? Thought scavenger hunts only exist by foot? Well think again. Life in Sixth Gear is the newest rally challenge that revs through the motor realm. The Social Scavenger …

Eureka! I Have User Generated Content- Now What? Now you have all this user generated content, awesome! Or maybe not exactly…  Remember that not all user generated content is created equal.  How will you filter through what content is usable for your marketing purposes? If you want to learn more on how to moderate your …

So you’ve decided to grab your brand’s reputation by the horns, huh? You want to take control of what kind of user generated content is created, when and where it will be seen, who will see it, and how it will affect your brand’s image. Good for you in making that step. If you haven’t …

More than ever a recommendation is key. People rely on the opinion of others to solidify their impression of a brand. It can be the driving push for a B-line purchase, or could deter someone from a product.  Consider of the success of Yelp, Youtube, or even Twitter, all houses an unstoppable proliferation of reviews and a …

Short Videos in the Media Videos are compelling just as it is entertaining. Think of the greatest movies of all time, Casa Blanca, Jurassic Park, Ferris Beuller’s Day Off. Now think of packing that into 15 seconds, challenging huh? Let me ask you this, would you rather look at a picture of someone leap frogging, or …