Adding an experiential element to your next campaign?Incorporating an experiential layer of mobile to your next campaign is a great way to connect your online and offline worlds- so what are you waiting for?  Employing the benefits of mobile smartphone technology, you’ll be introducing your brand to users in a completely new and invigorating way.  Why try …

Eureka! I Have User Generated Content- Now What? Now you have all this user generated content, awesome! Or maybe not exactly…  Remember that not all user generated content is created equal.  How will you filter through what content is usable for your marketing purposes? If you want to learn more on how to moderate your …

One of the best parts about mobile based Scavenger Hunts is you get to see the action happening in real-time.  You can see your friends earning points and catching you on the leaderboard, but more fun is seeing what they are actually doing!  That’s how you get into the ‘one upmanship’ of a good old …